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Frequently asked questions
We now have an FAQ list that we hope will help you answer some of the more common ones.
Q1. What is influencer marketing and how does it work?
Influencer marketing is a form of marketing in which brands market their products (services) by collaborating with social media influencers to inspire the buying decision of their followers. We, Grynow, chose influencers according to their niche and category so that the subscribers/followers of the influencer have similar interests with respect to the brand’s target audience. Top influencer marketing company like us helps in creating unique content and comprehensive strategy for better sales.
Q2. What is influencer marketing strategy?
Influencer marketing strategy means finding and targeting the brand’s product (service) to the right target audience at the right social media platform and at the right time for better positioning, awareness, leads, and ultimately inspiring the buying decision of the prospects for sales. We advocate that the word of mouth is the best form of marketing as it is already between trustful relationships. For example- If a brand wishes to promote its health supplements such as protein supplement powder, such product will be promoted through a fitness influencer on YouTube in order to reach the target market.
Q3. How much influencer marketing is effective?
Influencer marketing is more effective than traditional advertisements starring celebrities as in the case of celebrities, potential customers do not have any trust-based relation. On the other hand, social media influencers have a much more intimate bond with their followers and their opinions are valued.
Q4. Where are influencer marketing campaigns executed?
Influencer marketing campaigns are executed on top social media platforms such as YouTube, Instagram, Twitter, Tik Tok etc. For B2C brands, YouTube and Instagram work perfectly to achieve goals such as more sales and brand awareness. However, in case of B2B brands, LinkedIn and Twitter work perfectly.
Q5. How influencer marketing is different from digital marketing?
While in both, influencer marketing and digital marketing, the product (service) is marketed to the target audience through digital/online world, however, the approaches used are very different from each other. Influencer marketing utilizes the brand association leverage strategy i.e. the trust of the social media influencer between him/her and his/her followers. However, in the case of digital marketing, organic (SEO, SMO) and inorganic (SEM, PPC) methods are used to reach the target audience.
Q1. What are the benefits of influencer marketing?
Influencer marketing helps brand reach a highly targeted audience, which benefits brands in a number of ways such as- • More leads • Better conversion rate • Better online brand presence • Relevant website traffic • Brand association leverage.
Q2. What business goals can be achieved through influencer marketing?
All kinds of marketing & business goals can be achieved through influencer marketing. For example- if a brand wants to create brand awareness, this can be done through content amplification on meme pages. However, if a food brand wants to make more sales, then it can be promoted through a food influencer.
Q3. How can the products businesses benefit from influencer marketing?
Let’s illustrate this through an example- If a fitness brand wants to promote & sell their gym equipment, it can be promoted through a fitness influencer on YouTube, wherein the influencer will thoroughly share his opinion on the equipment and encourage his followers to buy it.
Q4. How services businesses can benefit from influencer marketing?
Let’s illustrate this through an example- If a brand wants to promote its mobile app, it can be promoted through a tech influencer on Facebook / Instagram where in they can share the features & benefits as well as encourage their followers to install the app.
Q5. Is influencer marketing productive for all types of businesses?
Yes, influencer marketing is productive for all business types, including start- ups, SMEs and large businesses. For example- start-up, who have limited financial assistance can achieve better results (maximum reach) from influencer marketing due to its cost- effectiveness. SMEs can achieve better online brand presence through this (or may be a product launch) and large businesses can use influencer marketing to maintain their market share.
Q6. How can the products businesses benefit from influencer marketing?
Influencer marketing campaigns’ cost starts from 10k to 20k INR and may go up to crores (INR) depending upon the social media influencer as well as the platform selected.
Q1. Who are social media influencers?
A social media influencer is an individual who has created an authority for themselves through their hard work and expertise in certain niche. People follow these leaders of particular niche on any of the social media platforms because they value their opinions. Influencers have the ability to inspire the buying decision of their followers trustfully because of their expertise and authority in the subject.
Q2. What is the difference between micro influencers and nano influencers?
Social media influencers with 1k to 10k followers / subscribers are categorised as nano influencers, whereas, social media influencers with 10k to 100k followers / subscribers are categorised as micro influencers.
Q3. How brands can contact with top social media influencers?
Brands can contact us as we are their authorized partners, we have tie ups with over 50,000 top social media influencers from India as well as abroad across all major social media platforms and pertaining to various niches. Contact GryNow today to execute your influencer marketing campaign and skyrocket your business today!