Idea is to disrupt the vague marketing solutions and strive for innovative strategies, which, further build close relationships between the brand, creator & consumer.
Fallovers is the fastest growing influencer marketing agency from India. Fallovers offers variety of services to escalate
No FallBack Plan
We are the fastest homegrown India influencer marketing agency that has a proven track record to break all the standard rules set by the industry. We are working on all the major platforms with emerging talents. Our core mantra is to bring ROI-focused strategies into action.
To establish the complete influencer marketing ecosystem, where, brand, creator & audience adds value from global to local & big to small scale.
To develop authentic influencer marketing capabilities, which leverage to think beyond standards.
To establish strategic partnership with brands and provide creative execution’s with our creators.
“Your campaign can only win, when you strike Creative Content, Different Sources and Same Methods”
Kapil Thakkar has always been a “not so influencer” personality. Started his journey by completing his post graduation from GSOM, St Petersburg State University Russia. Kapil’s first job as client success manager for Russian IT company and then MAGIC happened, when company decided to start Revenue Share dept and promoted Kapil as a first Affiliate Manager for Indian Market. He has grown revenue share dept from 100k$ to more than 1 million $ in his tenure. In 2020, he discovered the huge potential in Influencer Marketing industry for Indian market and decided to start his own journey in solving the issues associated for foreign companies to work India such us language constraints, compliances issues, cultural differences, creator management and risk of frauds.
His theory to start any campaigns:
Clearly understand the KPI’s of campaign
Make Strategy, Don’t be in hurry
Start with small and later scale up
Target your user from all sources
Achieve, Modify and Repeat
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